Privacy Policy

This Privacy Policy explains how The AI Growth Lab ("we", "us", "our"), a UK-based business operating theaigrowthlab.co.uk and the TAIGL Engine application (the "App"), collect, use, and protect information. By using our website or App, you agree to this policy.

1. Who We Are

The AI Growth Lab operates theaigrowthlab.co.uk and the TAIGL Engine — an AI-powered business operating system that automates content creation, publishing, and analytics for our own brands. The wider TAIGL ecosystem includes Modern Mystic as a separate sister/proof brand, not as the same brand as The AI Growth Lab. We create original content and products and publish them to our own social media accounts and storefronts.

2. Information We Collect

• Content we create: our own product designs, videos, captions, listings, and digital products.
• Operational data: records of what we created, reviewed, approved, and published through the TAIGL Engine.
• Contact information you voluntarily provide (e.g. email subscriptions, enquiries).
• Website analytics — we use Plausible (privacy-friendly, cookieless) to understand how visitors use our site. Includes page views and referrers — no personal data or cross-site tracking.
• Email subscription data: stored via MailerLite for sending requested content.

3. Third-Party Platforms & APIs

Our App integrates with third-party platform APIs to publish our own original content to our own accounts. This includes the TikTok Content Posting API, and may include Instagram, YouTube, Pinterest, X, Etsy, and Printify.

• We use APIs solely to upload content we created and a human approved.
• For TikTok, we process only the OAuth tokens and account identifiers required to publish to TikTok account(s) we own, plus our own videos, captions, and basic publishing records.
• We do not collect, store, sell, or share users' personal data from these platforms.

4. How We Use Information

We use information to operate and improve our business, create and publish content, send requested email content via MailerLite, analyse website traffic via Plausible, respond to enquiries, and comply with legal obligations. We do not use personal data for automated decisions that significantly affect you.

5. Email Marketing & Subscriptions

If you subscribe to our email list or opt in to receive a lead magnet, your email is stored securely via MailerLite. Every email includes an unsubscribe link. We do not sell or share your email with third parties for their own marketing.

6. Cookies & Tracking

We use cookies and similar technologies:

• Essential Cookies: Required for website operation (e.g. sessions, authentication). Cannot be disabled.
• Analytics: Plausible (privacy-friendly, cookieless) site analytics. No tracking cookies.
• Marketing Cookies: Future: Meta Pixel, TikTok Pixel, Google Ads. Optional — requires your consent.
• Functional Cookies: Preferences and saved settings. Optional.

Manage your preferences any time via "Cookie Preferences" in the footer.

7. Data Sharing

We do not sell your personal data. We share data only with service providers needed to run our business (hosting, email, analytics, fulfilment) and where required by law.

8. Data Security

Credentials and API keys are stored as encrypted environment variables. The TAIGL Engine is protected by authentication. Public pages are served over HTTPS. We do not store payment card details.

9. Your Rights (UK/EU GDPR)

Under UK/EU GDPR you have the right to access, correct, delete, object to processing, withdraw consent, and receive your data in a structured format. You may lodge a complaint with the ICO.

10. Data Retention

We keep data only as long as needed. Email data is retained until you unsubscribe. Analytics data is retained for up to 26 months.

11. Changes to This Policy

We may update this policy from time to time. The "Last updated" date reflects the latest version.